Pink Ribbon Inc – the corporate pinkwash

Pink Ribbon Inc is Lea Pool’s critical investigative documentary on the culture of the pink ribbon. The film explores the history of breast cancer, corporate fundraising, and the presentation of breast cancer campaigns in the media, each return to the run makes the effort seem more problematic. Pink Ribbons, Inc. focuses on the increased involvement of corporations in fundraising campaigns ­which goes as far as outright ownership in some cases ­and the impact it has had on breast cancer ‘culture’ and media messages about women with breast cancer

Showing this month at the Human Rights Watch Film festival in London

Review in The Lancet